Videos & Webinars - Trax Retail https://traxretail.com/resources-content-types/video-webinars/ Revolutionizing retail through AI-driven data Sun, 18 May 2025 01:13:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://traxretail.com/wp-content/uploads/2024/08/trax-favicon-150x150.png Videos & Webinars - Trax Retail https://traxretail.com/resources-content-types/video-webinars/ 32 32 Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption https://traxretail.com/resources/redefining-success-at-the-shelf/ Tue, 13 May 2025 15:07:20 +0000 https://traxretail.com/?post_type=resources&p=6698 CPG brands must redefine the shelf as a strategic marketing channel to adapt to changing consumer behaviors and retail challenges. Emphasizing resilience in planning and enhancing the shopper experience is crucial for engagement and conversion. Unifying physical and digital strategies, utilizing real-time data, and building cross-functional teams are essential for success. Brands should shift to behavioral-triggered marketing and incentivize pre-shopping actions to drive meaningful product engagement.

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]]> Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf https://traxretail.com/resources/behind-the-numbers-signal-based-merchandising-and-the-impact-of-the-empty-shelf/ Fri, 28 Mar 2025 03:24:36 +0000 https://traxretail.com/?post_type=resources&p=6595 In the fast-paced world of retail, understanding consumer behavior is crucial. "Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf" delves into the intricate relationship between stock availability and sales performance. Discover how data-driven insights can transform your merchandising strategies, ensuring that your shelves are never empty when customers are ready to buy. Explore the hidden signals that drive purchasing decisions and learn how to leverage them to enhance customer satisfaction and boost your bottom line. Don’t miss out on the opportunity to turn insights into action and elevate your retail game!

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]]> Beyond the Buzz: Practical Steps for Embracing New Retail Tech https://traxretail.com/resources/beyond-the-buzz-practical-steps-for-embracing-new-retail-tech/ Thu, 22 Aug 2024 18:20:29 +0000 https://trax-retail.local/resources/beyond-the-buzz-practical-steps-for-embracing-new-retail-tech/ In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.

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]]> Nestle + Trax Fireside Chat: The Emergence of Online & Offline https://traxretail.com/resources/fireside-chat-the-emergence-of-online-offline/ Tue, 06 Aug 2024 22:50:54 +0000 https://trax-retail.local/resources/fireside-chat-the-emergence-of-online-offline/ This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle
Brittany Billings, Executive Vice President, Global Marketing at Trax

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]]> Trax + Kraft Heinz chat Image Recognition https://traxretail.com/resources/summit-latin-america-trax-kraft-heinz-session/ Mon, 01 Jul 2024 20:13:42 +0000 https://trax-retail.local/resources/summit-latin-america-trax-kraft-heinz-session/ In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.

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]]> I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category https://traxretail.com/resources/i-scream-you-scream-we-all-scream-for-a-great-customer-experience-wells-creative-approach-to-standout-in-a-crowded-category/ Wed, 12 Jun 2024 19:51:54 +0000 https://trax-retail.local/resources/i-scream-you-scream-we-all-scream-for-a-great-customer-experience-wells-creative-approach-to-standout-in-a-crowded-category/ Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.

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]]> Industry Trends Across Consumer Retail https://traxretail.com/resources/industry-trends-across-cosumer-retail/ Wed, 12 Jun 2024 09:00:03 +0000 https://trax-retail.local/resources/industry-trends-across-cosumer-retail/ This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.

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]]> Digital transformation in traditional sales: innovative strength for sustainable success https://traxretail.com/resources/digital-transformation-in-traditional-sales-innovative-strength-for-sustainable-success/ Wed, 29 May 2024 18:54:09 +0000 https://trax-retail.local/resources/digital-transformation-in-traditional-sales-innovative-strength-for-sustainable-success/ Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.

Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.

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]]> Achieving Category Excellence https://traxretail.com/resources/achieving-category-excellence/ Tue, 28 May 2024 22:34:22 +0000 https://trax-retail.local/resources/achieving_category_excellence/ Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We'll delve into the critical aspects of branding, operational efficiency, and targeted marketing strategies that enhance brand visibility and consumer loyalty. Sue Toy, Vice President of Association Development for Xerxes Global

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