Food & Beverage - Industry & Product Solutions - Trax Retail https://traxretail.com/industry/food-beverage/ Revolutionizing retail through AI-driven data Fri, 23 May 2025 19:51:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://traxretail.com/wp-content/uploads/2024/08/trax-favicon-150x150.png Food & Beverage - Industry & Product Solutions - Trax Retail https://traxretail.com/industry/food-beverage/ 32 32 How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data   https://traxretail.com/blog/how-haleon-reduced-out-of-stocks-with-smart-shelf-technology-and-real-time-shelf-data/ Wed, 14 May 2025 23:35:10 +0000 https://traxretail.com/?post_type=blog_article&p=6707 The post How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data   appeared first on Trax Retail.

]]> The post How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data   appeared first on Trax Retail.

]]> Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption https://traxretail.com/resources/redefining-success-at-the-shelf/ Tue, 13 May 2025 15:07:20 +0000 https://traxretail.com/?post_type=resources&p=6698 CPG brands must redefine the shelf as a strategic marketing channel to adapt to changing consumer behaviors and retail challenges. Emphasizing resilience in planning and enhancing the shopper experience is crucial for engagement and conversion. Unifying physical and digital strategies, utilizing real-time data, and building cross-functional teams are essential for success. Brands should shift to behavioral-triggered marketing and incentivize pre-shopping actions to drive meaningful product engagement.

The post Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption appeared first on Trax Retail.

]]> The post Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption appeared first on Trax Retail.

]]> The Shared Truth Behind Retail Excellence https://traxretail.com/blog/the-shared-truth-behind-retail-excellence/ Fri, 09 May 2025 14:07:49 +0000 https://traxretail.com/?post_type=blog_article&p=6671 In today's competitive landscape, retail excellence is not just a goal—it's a necessity. Discover the shared truths that drive successful retail strategies and elevate customer experiences. From understanding consumer behavior to leveraging technology, the secrets to thriving in the retail world are more accessible than ever. Join us as we explore the key principles that can transform your business, enhance brand loyalty, and boost sales. Whether you're a seasoned retailer or just starting out, these insights will empower you to navigate the complexities of the market and achieve lasting success. Dive in and unlock the potential of your retail journey!

The post The Shared Truth Behind Retail Excellence appeared first on Trax Retail.

]]> The post The Shared Truth Behind Retail Excellence appeared first on Trax Retail.

]]> Leading water brand achieved 3.81x ROI https://traxretail.com/case-studies/water-brand-cvs-sbm-strategy/ Wed, 30 Apr 2025 23:01:06 +0000 https://traxretail.com/?post_type=case-studies&p=6627 Discover how a leading water brand transformed its merchandising strategy with Trax’s Signal-Based Merchandising, achieving an impressive 3.81x ROI. Faced with persistent out-of-stock challenges and inconsistent planogram execution in CVS stores, the brand sought a more responsive approach to enhance product availability and shopper satisfaction. By leveraging real-time insights and dynamic tasking, Trax helped the brand not only address immediate issues but also build smarter, adaptive operations. The results? Significant sales uplift and a remarkable drop in out-of-stocks. Dive into the full case study to learn how this innovative solution reshaped retail performance.

The post Leading water brand achieved 3.81x ROI appeared first on Trax Retail.

]]>

How a leading water brand optimized merchandising strategy with Trax’s Signal-Based Merchandising

Home / Case Studies /
/ Leading water brand achieved 3.81x ROI

Targeted execution and real-time insights helped boost sales and product availability in CVS test stores.


sales uplift in test stores

0 %
ROI across campaign period

0 x
decrease in average OOS (2nd half vs. 1st half)

0 %
consecutive weeks of OOS improvements

0

The Challenge

CVS locations were experiencing consistent execution challenges with a national water brand’s key SKUs. Warehouse replenishment methods weren’t aligned with store-level demand, resulting in frequent out-of-stocks (OOS) across physical stores. Additionally, inconsistent planogram execution was limiting shelf visibility and reducing shopper conversion through their product lines.

The brand needed a more responsive and granular approach to ensure availability where it mattered most — and drive measurable improvement in performance alongside improving their customer experience with visual merchandising.


Many bottled drinks on display

The Trax Solution

To address the issues, Trax deployed its Signal-Based Merchandising (SBM) program across a select group of CVS stores.

Key elements of the strategy included:

• Real-

time detection of SKU-level OOS issues and planogram gaps

• Dynamic tasking of field reps to address OOS hotspots as they emerged
• Focused attention on store operations with recurring execution gaps

• Tracking improvement over time to assess program impact and scale the solution

The goal wasn’t just data analytics and fixing availability or pricing in the moment — it was about building smarter, more adaptive store-level operations for long-term success.

The Results

sales uplift in test stores where SBM was activated
0 %
ROI delivered over the course of the campaign
0 x
drop in average OOS in the second half of the program vs. the first
0 %
consecutive weeks where stores saw improved OOS performance
0

With continued monitoring and optimization, the brand saw consistent improvements that translated to stronger shelf presence and higher shopper satisfaction.

iStock-11276253571
iStock-112762535722
“Trax’s Signal-Based Merchandising didn’t just improve execution — it gave us a system we could rely on to maintain high performance in stores that had struggled for years.”
Director of Retail Strategy, National Beverage Brand


Want to bring smart execution to your most critical stores?


Contact us
View more case studies

The post Leading water brand achieved 3.81x ROI appeared first on Trax Retail.

]]> Frozen fruit brand OOS solution https://traxretail.com/case-studies/frozen-fruit-brand-oos-solution/ Wed, 30 Apr 2025 21:50:20 +0000 https://traxretail.com/?post_type=case-studies&p=6629 How did a fast-growing frozen fruit snack brand overcome significant out-of-stock (OOS) challenges and recover $550k in lost sales? By leveraging Trax's innovative Signal-Based Merchandising program, they transformed their inventory management across nearly 2,000 Target stores. With real-time insights and agile field support, the brand achieved a remarkable reduction in OOS rates and improved shopper experiences. Discover how this strategic partnership not only addressed immediate availability issues but also unlocked new growth opportunities, showcasing the power of data-driven solutions in the retail landscape. Ready to tackle your OOS challenges? Read on to learn more!

The post Frozen fruit brand OOS solution appeared first on Trax Retail.

]]>

How a frozen fruit brand used Signal-Based Merchandising to fix OOS issues and recover $550k in lost sales

Home / Case Studies /

/ Frozen fruit brand OOS solution

By responding to inventory gaps in real time, this brand unlocked growth and efficiency across nearly 2,000 Target stores.


Target stores visited nationwide

0
of stores had insufficient inventory

0 %
reduction in OOS within 8 weeks
0 %
in estimated lost sales identified
$ 0 k
potential ROI
0 %

The challenge

After being acquired by a larger CPG company, a fast-growing frozen fruit snack brand set its sights on national expansion — but ran into a major hurdle. Despite securing shelf space at nearly 2,000 Target stores, the brand struggled with frequent out-of-stock (OOS) issues.

They lacked real-time visibility into inventory gaps, which meant missed sales, poor shopper experience, and inefficient restocking. To meet their ambitious goals, they needed a smarter way to track and fix availability issues before they impacted the bottom line.


Dried Strawberry Coated with Chocolate on White Table

The Trax Solution

The brand turned to Trax and its Signal-Based Merchandising program to solve the problem at scale.

The campaign included:
• Deployment of a dedicated Trax field team to 1,945 Target stores
• Real-time OOS detection using store-level insights
• Rapid in-store merchandising based on live data signals
• Improved shelf presence and planogram compliance
• Close collaboration between the brand and Trax’s on-the-ground workforce

By bridging insight and execution, the program created a continuous feedback loop that helped address availability issues almost immediately — and prevented them from recurring.


The Results

of stores visited were not adequately stocked for restocking

0 %
reduction in out-of-stock rates in just one week

0 %
in estimated lost sales exposed and addressed

0
potential ROI — driven by improved inventory availability and field execution

0 %

Faster product

rotation and stronger retail partnerships

This success demonstrated the power of real-time data and agile field support in scaling a frozen category brand’s growth.

KPI
"Signal-Based Merchandising gave us the speed and scale we were missing. Trax helped us turn shelf gaps into new growth opportunities — almost overnight."

Sales Strategy Lead, Frozen Snack Brand
"What’s important is we reduced out-of-stocks from 50% to 15% by the end of the campaign. Then during our Walmart pilot, the ops team called saying they’d seen 40% more orders than forecasted—Trax had been running for eight weeks, and the impact was clear."
Executive Sales Vice President, Frozen Snack Brand

Want to solve OOS issues before they cost you?

Contact us
Watch client story

The post Frozen fruit brand OOS solution appeared first on Trax Retail.

]]> Dairy brand increased sales and cut stockouts at Walmart https://traxretail.com/case-studies/dairy-brand-walmart-sbm/ Wed, 30 Apr 2025 21:44:11 +0000 https://traxretail.com/?post_type=case-studies&p=6628 Discover how a leading dairy brand transformed its sales strategy at Walmart by leveraging real-time insights to tackle inventory challenges. Faced with stockouts during a critical promotional period, the brand implemented Trax's Signal-Based Merchandising program, resulting in a remarkable $2.3 million in incremental sales. With a focus on improving shelf conditions and backroom inventory, the brand achieved a 5.5x return on investment and enhanced on-shelf availability. Learn how data-driven actions not only resolved immediate issues but also set the stage for long-term success in a competitive retail landscape. Dive into the full case study to uncover the details!

The post Dairy brand increased sales and cut stockouts at Walmart appeared first on Trax Retail.

]]>

How a leading dairy brand reduced stockouts and drove $2.3mm in incremental sales at Walmart

Home / Case Studies /
/ Dairy brand increased sales and cut stockouts at Walmart

By using real-time insights to fix inventory gaps, the brand increased availability and achieved 5.5x ROI.

in incremental sales

$ 0 mm
increase in dollar sales
0 %
lift in backroom stock for high-priority SKU
0 %
on-shelf availability achieved
0 %
return on investment
0 x

The Challenge

A national dairy brand was struggling to maintain in-stock availability of its top 10 SKUs at Walmart — especially during promotional periods.

One price-driven promotion — a $0.33 reduction on a top-selling 96oz SKU — drove unexpected demand surges. But without the right systems in place to respond, the product frequently stocked out. This created a poorer customer experience, which generated shopper frustration and lost sales, threatening the success of the campaign and long-term brand image.

To turn the tide on the product and buying behavior, the brand needed a solution that would surface out-of-stock trends in real time and enable fast, targeted remediation.


grocery store wide angle of refrigeration display

The Trax Solution

Trax deployed a Signal-Based Merchandising (SBM) program tailored to address the brand’s most critical in-store execution gaps.

The approach included:

• Surfacing real-time OOS alerts across key Walmart locations
to keep merchandise displays fully stocked
• Deploying Trax field reps to act on insights quickly, improving shelf conditions such as store displays
• Informing backroom inventory adjustments to better support high-volume SKUs
• Driving compliance with shelf standards to support sales consistency

The data-driven actions helped the brand not only resolve short-term OOS issues — but implement longer-term changes to prevent them in the future and improve its ability to address customer needs.


The Results

The SBM program delivered strong, measurable improvements across availability and sales performance:

increase in permanent backroom stock of the 96oz SKU

+ 0 %
increase in safety stock levels of the 64oz SKU

+ 0 %
increase in dollar sales and +10.1% growth in unit sales
+ 0 %
return on investment — totaling $2.3mm in incremental revenue
0 x
on-shelf availability reached across stores, reducing stockouts and improving the shopper experience
0 %
By acting fast and staying responsive to data, the brand achieved high performance in a challenging retail environment.
iStock-143170301511
iStock-1431703015
"Real-time data helped us rethink how we manage our high-priority SKUs. Trax’s Signal-Based Merchandising gave us the control we needed to protect promotions, reduce stockouts, and drive real growth at Walmart."
Senior Sales Lead, Dairy Brand


Ready to drive smarter execution and protect high-value SKUs?


Contact us
Explore more case studies

The post Dairy brand increased sales and cut stockouts at Walmart appeared first on Trax Retail.

]]> Digitizing the In-Store Experience https://traxretail.com/resources/digitizing-the-in-store-experience/ Wed, 23 Apr 2025 03:38:01 +0000 https://traxretail.com/?post_type=resources&p=6597 The post Digitizing the In-Store Experience appeared first on Trax Retail.

]]> The post Digitizing the In-Store Experience appeared first on Trax Retail.

]]> Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf https://traxretail.com/resources/behind-the-numbers-signal-based-merchandising-and-the-impact-of-the-empty-shelf/ Fri, 28 Mar 2025 03:24:36 +0000 https://traxretail.com/?post_type=resources&p=6595 In the fast-paced world of retail, understanding consumer behavior is crucial. "Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf" delves into the intricate relationship between stock availability and sales performance. Discover how data-driven insights can transform your merchandising strategies, ensuring that your shelves are never empty when customers are ready to buy. Explore the hidden signals that drive purchasing decisions and learn how to leverage them to enhance customer satisfaction and boost your bottom line. Don’t miss out on the opportunity to turn insights into action and elevate your retail game!

The post Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf appeared first on Trax Retail.

]]>

The post Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf appeared first on Trax Retail.

]]> From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift https://traxretail.com/blog/from-protein-packed-snacks-to-fresh-fruit-national-snack-day-data-reveals-americas-health-conscious-shift/ Tue, 04 Mar 2025 16:30:56 +0000 https://traxretail.com/?post_type=blog_article&p=6510 The post From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift appeared first on Trax Retail.

]]> The post From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift appeared first on Trax Retail.

]]>